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Yedup Wins Propel Accelerator Company of the Year

A Belfast based technology start-up which uses ground-breaking social media analytics to enable investors to access real-time information about market conditions and what their customers are thinking has been named Company of the Year at the Propel Programme Awards.

Yedup, which was founded by mathematicians Paul McWilliams and Dr. Martin Spollen from Belfast, analyses more than 100,000 social media posts every second, extracting investor and consumer views about financial services, companies and industry that can then be used to identify advantageous trading opportunities.

A judging panel of business leaders, mentors and funders applauded Yedup for its ground-breaking use of technology and presented the company with the top award at a ceremony in Riddell Hall.

“I’m thrilled Yedup has picked up this accolade,” McWilliams said. “Our customers work in time-sensitive industries, so they place a high value on being the first to know about emerging news and events that affect future market movements.

“Working with Xcell Partners has been instrumental in helping us to refine our offering and prepare the business for competitive export markets. Following this award and completion of the programme, we are more confident than ever about our ability to deliver this service on a global scale and are looking towards the future with real confidence.”

Other winners included hipflask brand SWIG, which was presented with the award for ‘Best go to Market Strategy’ and Maguire Linens, a company producing innovative skirting solutions for the hospitality industry, which was named ‘Breakthrough Company of the Year.’

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