Paul Hamill has worked in the music industry for over 20 years in various roles including international DJ, record producer, broadcaster, record label owner. Importantly he is one of businesses highly regarded tastemakers – an individual who labels ask their opinion on the latest recordings. The music business is hyper competitive, with around 30,000 new releases every week across the globe. The traditional was to send over a CD by post to someone like Paul, then more recently by email with an attached file. You can see the problems that that created.
‘The team at Xcell were instrumental in helping us get our idea off the ground and turning it into a viable business.’
So back in 2012 he had an idea – Inflyte – a mobile app which allows tastemakers to preview promos sent by record labels while on the go. Wherever they are, whatever time it is. After completing the Propel accelerator delivered by Xcell Partners, they had turned their basic prototype into a fully working system, with first clients and equity funding.
Inflyte. The music promotion platform of choice for the world’s best record labels and PR agencies
The Inflyte platform connects record labels with music industry tastemakers. We make it easier for labels to get their music into the hands of a Fatboy Slim or Annie Mac to get their music played on the radio, in the clubs or reviewed in the press.
Launching in October 2014 they now have a team based across Belfast, Berlin and London. Inflyte provide services for over 3000 independent and major record labels in over 100 countries worldwide, delivering nearly 40% of the biggest-selling labels on Beatport, many of whom feature heavily among Resident Advisor’s Top 100 most-charted. They also look after global mega-hits that have reached top of the charts in dozens of countries around the world.
If you are label owner, a producer, recording artist or promoter get over to Inflyte.