Working from a young age in his family’s bricks and mortar sports store, Jonny Small could see that to continue 30 years of tradition, they had to get online. With an initial ecommerce site dealing with the current product range and client base, Jonny quickly started to identify an underserved market for his true sporting passion – rugby.
Xcell Partners helped us drive our business to a different level.
So in 2013, HugeRugby.com was established and very quickly started to gain international traction with customers across the usual rugby locations like Ireland, but in addition places like South Africa, Japan and Canada.
As the 2015 Rugby World Cup took place, demand for kit continued to rise, and the company started to successfully integrated with new channels like Amazon and Tesco. They’ve even seen orders from Israel and Denmark.
Their growth has seen them outgrow their initial premises and have recently expand their operating facilities.
If you are looking for kit, equipment and all things rugby related get over to HugeRugby.com.