Yedup Wins Propel Company of the Year

A BELFAST-based technology start-up which uses ground-breaking social media analytics to enable investors to access real-time information about market conditions and what their customers are thinking has been named Company of the Year at Invest NI’s Propel Programme Awards.

Yedup, which was founded by mathematicians Paul McWilliams and Dr. Martin Spollen from Belfast, analyses more than 100,000 social media posts every second, extracting investor and consumer views about financial services, companies and industry that can then be used to identify advantageous trading opportunities.

It is one of 18 start-up companies on the 2015/2016 Propel programme, which supports and develops export focused business ideas with high growth potential.

A judging panel of business leaders, mentors and funders applauded Yedup for its ground-breaking use of technology and presented the company with the top award at a ceremony in Riddell Hall.